Part 3

Part 3 – Your production in the wider context

In order to gain a greater and wider opinion in regards to the quality and effectiveness of our adverts we decided to put our completed advertisements on the popular social networking site Facebook and the large video sharing website YouTube. We hoped this would allow us to gain opinions from not only those within our school but from others who have no relation to us whatsoever. Along with putting our adverts up on these sites we posed questions along with them asking the viewers to leave comments on what they thought of thought of the adverts and how they thought they could have been improved. The comments we received were fairly varied with some enjoying the adverts and others thinking they were quite poor. Others left balanced comments commenting on how they thought the humour was good yet the messages of the adverts were not communicated very well. Most of the negative comments were to do with how the ideology was presented and communicated to the audience with one person stating “I really didn’t understand the point behind the first advert and the characters confused me as to who was good and who was bad”. Another person commented on how they felt some of the filming was poor especially within advert 2 where the camera was shaky and the noise from the wind really disrupted the scene making it difficult to hear some of the dialogue.

We did subvert some of the codes and conventions in the fact that we used filming styles from movies rather than standard advertising and also advertised an ideology regarding the environmental safety of our world rather than just a simple product. One thing we did do the same as regular advertising was that we had an identical shot of the Earth at the end of our adverts in order to allow the audience recognise and associate with our advertisements.

Comments from others greatly influenced our decision making during the initial planning stages of our productions with many people putting forward great ideas on how to improve our adverts or add new content to them. These comments also allowed us to gain a greater understanding of what the audience would be looking for and what they would enjoy within our adverts which are key to creating a good advert.

We decided that would like to place our advertisements at strategic places within the market in order to gain maximum effectiveness. We place them at various times during the day in order to reach the largest market possible as our adverts are suitable to all ages, race and genders as well as being relevant to everyone as this issue affects everyone globally. Channels such as ITV and Sky 1 are channels that we feel would definitely be effective markets for our adverts as they reach such a large audience nationally especially if the advert is placed at key times around popular programmes such as Coronation Street, Emmerdale and Hollyoaks. These particular programmes attract many people from all different kinds of backgrounds and economic classes and therefore is an effective market to target our 3 advertisements at.
Overall our 3 advertisements were not particularly effective due to a variety of reasons ranging from the initial planning stage up until the process of actually filming. Various circumstances also hindered our work such as not having suitable actors or easy to access environments in which to film. Most of the reason why our product wasn’t particularly effective is due to our combined lack of organisation and suitable and effective planning where coming up with the concepts for our advertisements.