Initial Treatment

Below was our intial treatment that was roughly 2/3 correct! Our first 2 initial ideas are confirmed and we are now just finalising our third. The thrid advert that did not is called The Revival. It did not succeed in the end due to it not relating or really fitting in with the general theme of our other two adverts and thus felt out of place.


Treatment – Advertising Coursework


Atia Anzalchi
Jake Mason

Campaign Title: Save The World
Product: The World / Environment
Advert 1 – The Interrogation
Advert 2 – The Causes and Consequences
Advert 3 – The Revival

Our campaign is about saving and reviving the world. The campaign is based on the current climate change issues that face our world. Our adverts aim to make people more aware of climate change and the inevitable consequences if we carry on carelessly depleting the world’s resources and polluting the atmosphere.

Who is it aimed at – TA, how did you identify them
Line of Appeal – how are you reaching them – summarized -

Advert 1

The first advert depicts the rough interrogation of a man named Jimmy by two police investigators named Bruce and Simon. The premise of the advert is discovering who killed the world. We are using the good cop bad cop theme for this advert to give it a sense of humor while trying to convey a serious message. This will be suitable for all ages but will be mostly aimed at the age group that can make the largest difference in halting climate change, the 18 – 50 age group. We decided that this was the appropriate age group because they are the age group that are influencing climate change the most, however we want our adverts to be available Another reason why we have decided to use a police interrogation for the advertisement is to convey some subtle messages to the audience. The bad cop is an embodiment of the human race and it’s destructive nature while the man being interrogated is the helpless Earth being damaged by the human race. The end of our advert closes with a shot of the Earth with the Revive the World text. We will be using this shot at the end of each of our advert.

Advert 2

Our second advert shows a typical family and how much energy they use and waste. The camera will travel through the family’s house and will zoom in on all the different facilities and products that typical families use and waste. The aim of this advert is to emphasize the amount of energy and waste that people produce. The advert is aimed at the 18 – 50 year old audience, which is the same as the first advert. This is because this age group holds the greatest influence on energy consumption and is able to do more to reduce wasting energy in the future. We hope to capture the corny and comical feel that we hope our first advert has since it will make it easier for the audience to acknowledge and take on board the messages we are trying to convey within our advert.

Advert 3

Our third advert is based upon a scene from the action movie Bad Boys 2 in which a teenage boy arrives to take one of the protagonist’s daughters out on a date. The father will proceed to intimidate and threaten the boy however it will be about climate change and making sure the boy does environmentally friendly activities. Although the advert will have a lighthearted feel we still hope to convey a serious and important message about climate change. During this advert the father will suggest environmentally friendly methods of certain daily activities such as transport, waste management and energy conservation.