Initial Research Into Idea

Climate Change existing adverts

Brad and Earth - MTV Switch



I believe that Brad and Earth adverts are very effective as well as being entertaining. By being entertaining it works to draw in the audience and take note of what is being said as the advert is easily digestible and memorable.


UK Climate Change Ad




Here is a slightly more serious advert. In many ways it is quite simple as t just uses various environmentall strong clips. It presents some of the consequences of climate change and what kind of things influence these changes. It also visually represents pollution coming from vehicles and power stations etc. This gives the audience a good idea of what pollution would look like if it was entirely visible and where said pollution originates from.